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— Daniel J. Boorstin
"Some are born great, some achieve greatness, and some hire public relations officers."
Strategic Agency and Analyst Selection
Assist clients in identifying the right analyst agency (such as Gartner, Forrester, or IDC) and selecting the most suitable analysts for engagement.
This service includes evaluating agency reputation, analyst expertise, and market relevance to ensure effective relationships with key industry influencers.
Contract Negotiation and Budget Planning
Guide clients through the process of contract negotiation with selected analyst agencies, focusing on terms, pricing, and deliverables.
Additionally, help establish a realistic budget for AR initiatives that aligns with their overall business goals.
Solution Decks and PR for Analyst Evaluation
Create compelling content that highlights the client’s value proposition and prepares press releases or communications to showcase positive analyst mentions.
This service amplifies credibility and leverages endorsements to attract potential customers
Analyst Event Organisation
Organize client participation in analyst events by facilitating meetings with analysts and ensuring successful engagement.
This service includes strategic planning, developing agendas, crafting presentations, and coordinating logistics for impactful participation.
Mentions as Marketing Assets
Guide clients on how to effectively use analyst mentions as lead magnets in their marketing strategies.
This service involves incorporating endorsements into sales strategies, marketing materials, and campaigns to enhance visibility and attract potential customers
AR Talent Staffing
Provide staffing solutions for analyst relations roles by sourcing and recruiting qualified professionals.
This service includes conducting selection interviews to ensure candidates possess the necessary skills and experience to effectively manage analyst relationships.